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Strategic Marketing for CDMO Industry
Pharma & Biotech

Strategic Marketing for CDMO Industry

Date to be announced

Contact us for more info
Price available after dates are announced

TRAINING TIMES

  • TBDVienna
  • TBDLondon
  • TBDNew York
  • TBDLos Angeles
Online Training



LEARNING OBJECTIVES

Learning Objective

Understand the importance of marketing in the CDMO industry

Understand the importance of marketing in the CDMO industry

Learning Objective

Gain insights on how to differentiate in the highly competitive CDMO market

Gain insights on how to differentiate in the highly competitive CDMO market

Learning Objective

Learn how to upgrade your CDMO marketing team to an acquisition-generating department

Learn how to upgrade your CDMO marketing team to an acquisition-generating department

Learning Objective

Create Value Propositions that speak to your large pharma and small biotech customers

Create Value Propositions that speak to your large pharma and small biotech customers

Learning Objective

Learn how to work as a TEAM with an Account Based Marketing basis

Learn how to work as a TEAM with an Account Based Marketing basis



KEY TOPICS

Introduction to BTB marketing in the CDMO industry
Value Propositions: How to Identify your VPswith the VP Canvas
Target Audience: How to approach: LargePharma, Mid Size, Small Biotech
Promotional strategy: The importance of Account Based Marketing to successfully generate leads and prospects
Get the most out of your marketing & sales resources: TEAM
Increase your engagement: Personalize & Customize for your Large Pharma & Small Biotech targets

TRAINER

Henny Zijlstra

Henny Zijlstra

Adragos Pharma, CCO

Meet Henny, an experienced commercial leader with a strategic and innovative mindset. With a proven track record of driving business growth and success in the competitive CDMO marketplace, Henny is dedicated to building and managing high-performance teams in marketing and sales. Through collaboration with cross-functional partners, she implements innovative solutions that drive customer engagement and satisfaction. Henny’s expertise extends to the complex market dynamics and regulatory landscape that governs the CDMO industry, allowing her to stay ahead of evolving customer needs. Henny is currently working as a CCO at Adragos Pharma and with a deep understanding of the industry, she delivers impactful training programs that empower marketing professionals to thrive in this dynamic and challenging environment.

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