Strategic Marketing for CDMO Industry online training course

    Strategic Marketing for CDMO Industry

    9 – 10 October 2023, live online training


    Marketing is often associated with advertisements or branded giveaways, but it is much more than that. In the highly competitive CDMO industry, having a strong marketing strategy based on your value propositions that truly connect with your target audience is critical for success. To effectively acquire new clients, it’s essential to have a customized, personalized, KPI-focused promotional marketing strategy. By upgrading your messaging based on your value proposition and keeping your target customer in mind, you can create a marketing plan that truly resonates with your audience.

    By attending this course, you will learn how to implement new tactics into your day-to-day job, how to increase your marketing efforts and engagement and ultimately drive success for your organization.

    Learning Objectives

    • Understand the importance of marketing in the CDMO industry
    • Gain insights on how to differentiate in the highly competitive CDMO market
    • Learn how to upgrade your CDMO marketing team to an acquisition-generating department
    • Create Value Propositions that speak to your large pharma and small biotech customers
    • Learn how to work as a TEAM with an Account Based Marketing basis

    Key Topics

    • Introduction to BTB marketing in the CDMO industry
    • Value Propositions: How to Identify your VPswith the VP Canvas
    • Target Audience: How to approach: LargePharma, Mid Size, Small Biotech
    • Promotional strategy: The importance of Account Based Marketing to successfully generate leads and prospects
    • Get the most out of your marketing & sales resources: TEAM
    • Increase your engagement: Personalize & Customize for your Large Pharma & Small Biotech targets

    Who should attend?

    Marketing Associates and Executives, Marketing Managers, Sales Professionals: Sales Reps, Business Development Managers, Account Managers Product Managers, Business Managers, Regulatory Affairs Managers

    Our online training experience includes

    • Our client zone – a single source for all training materials as well as pre and post-training communication
    • Live interactive format via the Zoom platform
    • Direct interaction with the trainer
    • Q&As, case studies, polls
    • Revisit recorded sessions for 7 days
    • Training in digital format
    • Digital and LinkedIn certificates


    Henny Zijlstra
    Meet Henny, an experienced commercial leader with a strategic and innovative mindset. With a proven track record of driving business growth and success in the competitive CDMO marketplace, Henny is dedicated to building and managing high-performance teams in marketing and sales.
    1 650  Price incl. VAT: 1 650 
    Equivalent of approx. 1 781 USD.
    The price calculation in USD is informative and might slightly differ from your bank exchange rate

    Price per delegate including:

    Online participation

    Recorded sessions for 7 days

    Online workbook & materials


    PC, microphone, camera, stable internet connection and the Zoom application.

    Yes, we will make every effort to ensure best possible interaction. You will see the slides, interact with the trainer and fellow participants. Questions and group exercises will be facilitated through the online meeting platform.

    Yes, you can transfer the registration to a colleague at any time.

    Yes, you may transfer your registration to a different event up to one month before the scheduled dates, provided the training fee has been paid in full.

    pharma learning leader

    Lydia Makori
    +421 222 200 543

    Training Details
    • Start Date
      9. October 2023
      01:00 PM Vienna time
      12:00 PM London time
      07:00 AM New York time
      04:00 AM Los Angeles time
    • End Date
      10. October 2023
    What participants said about this course

    "It is not at all frequent to find this grade of preparation and reaction to specific cases such as the ones presented. I'm enthusiastic! Thanks really."
    Tech Transfer Lead, Novartis

    "Practical examples were extremely useful and well presented."
    Senior Development Specialist, Bioton

    "Diving into the case studies and the ensuing discussion and learnings were great."
    Regulatory Affairs Specialist, Csl Behring

    "Excellent work of the lecturer, good materials, clear explanations."
    Clinical Pharmacologist, Boehringer Ingelheim

    "You succeed only when you are trained enough! Trust Symmetric's Training Team to achieve your goals."
    Analytical Developer, Gedeon Richter

    "Thank you for sharing all the links and informative material. Very professional organization and execution."
    Manufacturing Manager, Thermo Fisher Scientific

    "Very well organized event. Thanks and hope to work-learn from you again soon."
    Deputy Manager of Solid Dosage Forms Plant, Gedeon Richter

    "Many thanks for the invitation, organization of the training and the atmosphere. I found the course very well organised and presented."
    Formulation Manager, Curia