Summary
In this training we’re going to hone in on the tactic of storytelling and share expert advice on how you can use this to craft thought leadership, Subject Matter Expert perspectives, case studies, and site/location content to convert your audience. B2B, as a wider industry, sometimes forgets that while we’re signing contracts with businesses we’re trying to entice and convert individual humans, and we need to put a human face forward to build connection and trust.
In the CDMO industry particularly we have a wealth of experts each with compelling stories, perspectives, and thought leadership that we can deploy. By borrowing techniques from B2C and journalism we learn how to tap into storytelling, helping you to create a deeper connection with your target audience. Through that connection you can generate awareness, consideration, leads, and ultimately convert clients. You need to deploy a range of tactics to engage, excite, entice, and connect with your target audience.
Key Takeaways
- How to use storytelling as a tactic
- How to fit this in with your existing marketing plans
- How to get started with thought leadership
Key Topics
- Introduction to storytelling as a marketing tactic
- How to make storytelling work within the CDMO industry
- How to create thought leadership with your Leaders and Subject Matter Experts
- Using LinkedIn to build relationships through thought leadership
- Where to consider client case studies as a storytelling approach
- How you showcase your sites/locations through storytelling
- Content repurposing opportunities: how to get 30 pieces of content from one story
- Storytelling along the client engagement journey
Who should attend?
- Marketing Associates and Executives
- Marketing Managers
- Sales Professionals: Sales Reps, Business Development
- Managers and Account Managers
- Regulatory Affairs Managers
Our online training experience includes
- Our client zone – a single source for all training materials as well as pre and post-training communication
- Live interactive format via the Zoom platform
- Direct interaction with the trainer
- Q&As, case studies, polls
- Training in digital format
- Digital and LinkedIn certificates
Trainers
Storytelling and Thought Leadership: Tactics for CDMO Marketing
Download the full training agenda to reveal complete session details, training takeaways, case studies, daily schedule, special features and full trainer bio.
